On 5th Street East shares how “just around the corner” gains industry status. Today everyone is an explorer looking for unexpected oases and experiences within walking distance or a ride share away.
Forget about staycations. Local is the hot new destination.
Hidden gardens, art galleries, restaurants and jazz bars around the corner. Boutiques, breweries and small batch espresso roasters accessible on a Saturday stroll. Book me! Today’s discerning traveler or buyer craves all things local.
While the 24-7 concierge, Olympic size pool and super deluxe workout facility with Peloton on-property is a must, today luxury hotels and residential properties rush to highlight neighborhood. Goal: capture the imagination of we who seek an authentic, albeit curated community.
Sophisticated travelers and buyers of every age, (On 5th Street East’s co-founder Hunter Levitan is a devoted Goopy) scan the internet for that perfect hotel or residence while simultaneously thumb-scrolling for the must-dine, farm-to-table fare just around the corner. Owning destination is at a premium for hotels, resorts and residential properties to stay relevant in the competitive landscape.
Within walking distance has assumed super status to prospective buyers, guests and travelers looking for a lifestyle experience.
Showcasing the ideal of local culture, cuisine and entertainment options matter when pushing a lifestyle promise, especially when approachable by foot or a short ride share away.
Today, being a local explorer-enthusiast is a way of life, and neighborhood counts for everyone who shares – and the world is sharing.
We travelers and buyers are searchers at heart, eager to find community with a vibe. Here’s what every owner, marketer or agent should do to own destination above and beyond property lines to capture and hold our heart-centered imagination and attention.
Five Tips On Going local:
1. Image is Everything.
Image is everything. So capture it. Snap, shoot and film the best of a neighborhood. Choose the ideal time of day to capture that gorgeous Instagramable image and go for it. Prospective guests and buyers are thumb-scrollers. Tip: people really do respond to pretty pictures.
2. Balance the Options.
A modern art gallery might appeal to one searcher…a new state-of-the art stadium to another. We don’t judge and properties shouldn’t either. Tip: Capture both. Don’t assume one free-time facility fits all.
3. Foodies are Fanatic.
Get permission from that fabulous celebrity chef-owned cafe around the corner to profile their most famous dish and share it with the world aka “Own it”…pan seared something to die for within walking distance! Tip: foodies are everywhere (and we travel).
4. Go Green.
Showcase “within walking distance” proximity to green space such as parks, gardens and tiny oases in the city. New York, Savannah and London are full of them. Gramercy Park comes to mind. Tip: green never goes out of style.
5. Uniquely Yours.
Highlight experiences unique to a city or neighborhood…Boston’s Freedom Trail…a picnic for two in a Napa vineyard…art galleries in Atlanta’s hip West Midtown. Tip: create a mini bucket list of local must-do’s for guest or residences.
In this day and age, we all crave community. Maybe it’s the yearning for when life was simple and just around the corner. We like to explore, understand and find local treasures. We’ll go for that signature spa treatment or craft cocktail on-property when we return – rejuvenated, relaxed, with stories and images to share, and ready to chill.
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Lead photo: A hidden garden in Savannah. Photo Credit: Anna Cheshire Levitan.
About On 5th Street East
Welcome to On 5th Street East, our first weekly blogazine on trends, tips and profiles in travel, design, lifestyle, hospitality, homes and development. We are a devoted mother-daughter duo with years (on the Mom side) of experience in covering and writing about topics, ranging from fashion to business to philanthropy to The Arts to hardcore journalism (on the daughter side).
We decided to create On 5th Street East to share our findings as fellow enthusiasts for all things fun, beautiful, sweet and peaceful whether on the road or right at home.
About the name: On 5th Street East
In the spirit of all things local, the name On 5th Street East has meaning. Anna lives on 5th Street, on East Beach, St. Simons Island, Georgia. Hunter lives in New York’s East Village. Together we are always in some form or fashion #On5thStreetEast. (Names mean something in our family.)
Here’s what you won’t find On 5th Street East, sad or unhappy stories. And the news. While we are no strangers to the rough and tumble road of life, this endeavor is not that. You also won’t find “sponsored content.” The words and opinions are our own or those of the fine folks we interview. (We love interviews! And we love our friends. They are doing some really, really cool stuff – so we’ll interview them, too. )
Here’s what you will find On 5th Street East, stories that interest us such as tips and interviews from some really swell industry insiders on travel, design, lifestyle, hospitality, homes and development.
Sometimes we will share stories and pictures of our new puppy Beacon. Because he makes us happy On 5th Street East.
#StayHappy
Anna + Hunter
